Reasons Why Instagram is Great for Marketing

For a very long time, numerous online users claim that Instagram is a great platform for marketing one’s business. So, how can you be sure Instagram is beneficial for your brand? Instagram (IG) is undeniably among the most important social media platforms in existence. A variety of users keep their focus on how to get more Instagram followers while some are purely content lovers who don’t mind about their followers count.

I positively say that any brand or influencers not using IG as a marketing platform is missing out on a lot. Whether you handle the social account of a large company, a start-up firm, or a personal brand, using Instagram in your campaign is necessary if you aim to reach a broader audience.

Here are some tips on why Instagram is good for business.

Instagram is Based on Storytelling

The majority of online users are fans of stories. Storytelling is basically part of our nature as humans. And from the business side, great storytelling skills will help build an emotional link with your followers.

Posting and sharing visual content is one of the effective means of informing your followers what your brand is all about. You can easily build a relationship with clients and even find potential ambassadors for your brand. Take advantage of Instagram’s platform to encourage an emotional acknowledgment to your business.

Visual Content is Key to Your Marketing Plan

Images are the most-involving content on the internet. The visual posts alone produce 650% more engagements than texts. This fact makes Instagram a suitable platform to communicate with your clients and keep them coming for more. Utilizing IG to experiment with what works well with your crowd visually, will assist in developing your brand awareness campaign.

You can also include the visuals you post on Instagram to your alternative social media profiles, email newsletters, and blogs. One trick you can use to keep your Instagram feed neat and attractive is by sticking to a consistent style and color theme.

Instagram Offers the Platform to Reach a Larger Audience

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Instagram has more than 700 million users on its platforms. IG offers firms a large potential audience. When using IG, hashtags are among the key to getting your work out to the public and in front of a suitable audience. Make sure that you use the correct hashtags which your potential audience seeks.
You can as well set up target advertisements to get more potential clients. However, the ad feature will cost you. An Instagram ad is only recommended if you are willing to invest your time and money.

Perfect Place to Interact with the Community

Compared to all other social media platforms, Instagram has the most significant normal engagement rate. It also features a higher business engagement rate, proving that the audience on IG is more receiving towards branded content compared to other social channels.

One right way to get started with building engagement is by following accounts that talk about your products, your brand and engage in your posts. Keep in mind that interacting with your clients isn’t about posting videos and pictures of your commodities; you have to make the effort of actual communication.

There you have it; four simple reasons why you need to include Instagram in your marketing strategy.

Starting Your Online Business with a Bang

Only businessmen with a dream of making it big in the industry can have a successful business in the future. This is why the biggest companies in the world are owned by the most ambitious of men.

Starting as an online entrepreneur means that you desire to have a bigger market. The internet can provide an enormous source of clientele to an online business with half of the world’s population being internet users.  With the right strategies and skills, one can discover the many opportunities the internet can offer to help you become a successful in your chosen online business.

To start with, it is imperative for you to consider the following.

Hire an SEO Expert

handEvery business entity that plans to expand online should be using an efficient Search Engine Optimization or SEO. If you are not familiar with SEO, then you should have an expert to do it for your company. The advantage of having an SEO expert is that you can start it right away. If you plan to do it yourself, you may spend a long time learn the process which is a waste of time that could have been used in letting the world know about your business through the many facet of SEO.

Through SEO, your business’ website can enjoy more visibility being able to get top ranking on search engines and can get noticed with the many backlinks. An SEO can also give you analysis reports that can help your business decisions making.

There are many other things that an SEO expert can do that will make your business more competitive in the face of the many competitions out there. In online businesses, nothing beats really to have the most knowledgeable and hard-working SEO expert backing you up.

Expand Your Visibility in Social Media

For some experts on online business, they say that social media like Facebook, Twitter or Instagram may have little effect on a website getting on the top of search engine. But others think otherwise. But even then, having an active base of these social media channel can have a tremendous effect on any business.

So far, social media has become one of the fastest sources of news and information around the globe. With many of them sharing and liking your post, your products and services can have the widest media mileage you can possibly have. Staying connected with your friends on Facebook and Instagram and followers on Twitter can ultimately help to achieve success.

Review Your Resources

globeThe most basic and most important resource an online business can have is a stable internet connection. You will surely never have an honest-to-goodness online business without it. Having a stable internet connection will ensure that you can monitor changes in your feeds and you can stay connected with customers.

An online business may have a difficult time with you alone managing all aspects of the business. Form an energetic team of experts can bring new ideas and additional enthusiasm to succeed.

Indeed, there are many things that you should ponder, study and, research about before venturing into an online business. And nothing of those should be taken lightly.

How to Select the Best Marketing Agency for Your Business

Technology brought us the internet. It is now possible to connect to millions of people from different parts of the world from the comfort of your office or home. Businesses have taken this feature of the internet for their advantage. Almost all companies are carrying out their marketing campaigns online. More to that, they have online stores. This means that their products can reach people from all over the world. A social media campaign is said to be successful if it goes viral. Small and large businesses cannot ignore the effect of technology on their business.

With that said, it has now become a must for every business to hire a social media manager or outsource the services from digital marketing agencies. If you are in search of a marketing agency, this article will discuss some factors to look at in the selection of an agency. Read on.

Culture

Some people think that as long as the company is offering what they need, then there is no need to look at their culture. But this should not be the case. Set up a meeting with the representative of the company and have a small talk about their services. Ask questions about their past, clients, achievements and anything else of importance to you. By the end of the discussion, you should have an idea of the company’s culture. Hire a company whose culture blends with yours.

Staff

If you have had disappointments with a marketing agency, it could be because they promised what they could not deliver. The junior staff who will be doing your work must be experienced and qualified to achieve results. Ask to meet the person who will be handling your work. Engaging with the staff who will be dealing with your account enables you to create a relationship and that way better results.

Business Strengths

Let no one lie to you that you can find everything in one agency. They all have their weaknesses. However, concentrate on their strengths and see which areas they perform best in. Some agencies reach specific clients better than others so you must be careful in your selection. The bottom line of this point is, try to find an agency like influencer marketing agency which is going to represent you the best way.

Trust

Trust is critical in every business transaction. Digital marketing is changing day in day out. Therefore, you should choose a company which updates you on the latest changes and that which listens to your ideas. A trustworthy agency must give you the confidence to trust their work.

Benefits of Local SEO

There is a huge difference between using general SEO practices and local SEO services. The suitability of any SEO marketing approach depends on the nature of your business, and the demographics of your target market. In light of this, the need for local SEO services cannot be overlooked or overemphasize. And as a result of the many positives accrued to local SEO services, many business and marketers are already reaping the benefits of local SEO.

How Local SEO Services Can Grow Your Business

Local SEO services are more relevant today to business than ever before. Here are some reasons why this proposition remains true.

Local Scale Exposure

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One of the main reasons to invest in local SEO is that it improves local exposure. These services are meant to target people within the locality of the business. The fact that you are now able to focus on a specific market is good news to small firms, and huge corporations that are yet to or unable go global due to the nature of their operations. Local SEO essentially means optimizing your content around local searches, advertising on local social classified, and leveraging on the power of local online resources.

Link Building

Another reason to invest in local SEO is that helps in the creation of partnerships between local firms. Creating business links goes a long way in improving your business’ reputation. Also, meeting other similar business also helps you positively refresh your business perspective. You might also consider initiating events or business ideas jointly for the future. Having links with other local firms goes a long way in creating a solid reputation.

Business Extension

online searchA website is an extension of your business. As such, using local SEO services essentially means that you are opening your doors to local consumers who might not be in a position to access your business premises. As a result, you should be willing to engage potential customers with information or content that is relevant to them and the growth of the company. Investing in your website and local presence will undoubtedly be rewarding if done right.

It is a known fact that local SEO services are not just for every other online marketing company. You need to work with a local SEO firm that understands the nature of your business as well as the local market. Notably, you might also think about the possibility of getting local search for large companies, which might be somewhat different from the services accorded to start-ups and SME’s.

How an Influencer Marketing Agency Can Aid Your Marketing Campaign

Your business can move to the next level if you use influencers. These are personalities with huge follower numbers. They can effectively spread your message to a large target audience at a fraction of the cost of advertising. They can also help to present the right brand association for your business to improve customer perceptions.

Influencers are the best thing to happen to the market since the dawn of social media platforms. Knowing how to approach the influencers on a given platform is crucial to your success.

 

ideaThey Identify Relevant Influencers

Your business is probably targeting a niche sector, and it requires specific people to promote it. While many influencers exist, only the right match can be helpful in your marketing and promotional activities. The agency you choose will be responsible for getting the influencers that meet the business criteria. Niche matching is critical to the success of the campaign since it provides your company with the correct audience for the message. Niche influencers can be speakers, media personalities, industries experts and celebrities associated with products and services similar to what your company offers.

 

They Pick the Right Channels

There are many channels to use to reach different audiences. After identifying your niche, the agency picks the channels with the most likely traffic boost for your website. They also select channels according to the opportunities for spreading word-of-mouth. These channels include YouTube, Facebook, and Twitter. Many other channels exist for specific communities online.

The influencers in these channels already use them regularly and understand the best features that contribute to the greatest potential brand awareness. Thus, the role of the agency will be to pick the right personality on the right channel to help deliver your campaign to your customer audience.

 

They Help to Package Messages Correctly

Anyone can meet and collaborate with an influencer and use the right channels, but that is not all that is necessary for influencer marketing. You must also package the message correctly to make an impact. Copywriting and advertisement designs matter. You need experts to help create a compelling message that will only need one of a few instances with customers to make them take a particular action. Furthermore, the messaging will be according to the influencer and platform use. The implication is that you can have the same idea presented in more than a dozen ways to fit the different target channels and communities.

 

You Get Social Media Metric Reports

The agency for influencer marketing helps with the monitoring and evaluation of the performance of the campaigns. You get reports about the people reached, their demographic and usage details, and their brand preference. You also get information that helps to modify the existing influencer campaigns to make them relevant to the audience and to fit possible changes in your product or service strategy.

 

gadgetsThey Offer Tailor-Made Solutions

The agency will work with your budget and priorities. It will use its best employees to find the right solutions for your marketing needs. You can narrow down to specific channels or use a broad target. You can incorporate all or some of the marketing strategies available as long as it meets your budget.

Signs of A High Quality SEO Company

In this digital era, everything is present online. Whether it be your business website, your art, your writing, or even your social life. For some of us, creating digital presence is important. It could be a crucial foundation for your dreams of being an internet influencer, or your dreams of having a successful e-commerce business.

Nevertheless, the main strategy for a strong internet standing is to hire use search engine optimization. This means your name, or your brand, will have a higher rank in search engines, and therefore it will increase traffic. If you’re not familiar with how search engine optimization works, it is best to hire services like the SEO agency in Portsmouth to help you out.

To find out which agencies are qualified as SEO experts, look for these signs:

Fixed schedule

A good SEO company should be able to provide you with a fixed schedule of when your ranking will increase. It should also tell you approximately how much of a traffic improvement you will get. If an SEO company cannot provide you with this information, saying it all depends on this and that, it means that they don’t even know their speed. You might end up having to wait forever for an improvement in your website’s ranking.

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Beneficial packages

SEO companies should offer you packages that have a variety of benefits and a range of prices. They can’t just slap on a price and have nothing else on the table. A high-quality SEO company usually has different packages that have more benefits if you are willing to pay more, but if you’re on a budget, they usually have options for that as well. For example, one package will give you a higher ranking in two months while another package with a more high price can give you a higher ranking in less than a month.

Clear process

A good SEO company should be able to explain to you the process of how they are going to boost up your ranking in search engines in a way that you’d understand. The process should be simple, yet clear. If an SEO company cannot tell you much about the process, or if they try to explain and you don’t have an easy time understanding it, then they may over-complex it on purpose so that they can manipulate the results. A step-by-step framework should be laid out for you to get a grip on what you’re paying for.

Essentials When Optimizing Your Site for Search Engines

Having a website and making it visible online are two different things. While it is easy to have a website up and running, making it visible online is not always easy, considering that there are other 1.3 billion websites to compete with. There are several ways of creating a search engine optimized (SEO) website. Here are a few essentials when optimizing your site for search engines.

Putting the goals of the business first

All SEO projects should be tied to the goals and objectives of the business site. Gone are the days when the daily activities of SEO experts would only involve looking for what is missing or broken on the site and fixing it. Nowadays, SEO experts should consider the goals and objectives of the business then come up with SEO projects that will help the business achieve these goals and objectives. These projects should be implemented in order of importance to the business. Evaluate the impact of each of these projects once they are all implemented and come up with another list of projects and repeat the process.

Creating evergreen content

We all know that content is king when it comes to SEO. To ensure that your website is SEO friendly, you need to create timeless user-generated content around the keywords that you want to rank for. Endeavor to create content that search engines will always like to index and display. At the center of your content creation process is your target audience. Examine the most common search terms in your line of business by your target audience. Of these search terms, come up with a list of keywords and phrases that you want to rank for and create organic content around these keywords. You may also want to group your target audience into categories and create content that targets each category. As you create keyword-based content, remember that search engines don’t love keyword stuffing. Avoid it at all times.

Learning from the competition

In the SEO world, you are allowed to steal your competitor tactics. In fact, you are allowed to ‘steal’ followers from your competitor’s websites, as long as you stick to the standards of practice. You should, therefore, see what your rivals are doing and whether or not it is working for them. Copy what is working and improve what doesn’t seem to work for them. For instance, consider the keywords they are ranking for and modify them to suit your specific business needs then create great content around them.

Keeping abreast of the modern SEO trends

The SEO algorithm changes by the day. What worked yesterday may not work today. For instance, we now have voice search from text search. A good SEO expert should determine what this change means to SEO ranks in good time. We have also witnessed search engines providing instant answers to customer queries. This deprives websites of valuable traffic, since the customers may not see the need to visit the websites in question. In general, an SEO expert should remain up-to-the-minute with the changing trends in the SEO world.

Things to Consider When Creating Your Business Website

A business website is an online business card. It should, therefore, be both functional and attractive to the eyes. Just like a business card, there is a lot that goes into a good website. There are several rules to follow. Here are a few things to consider when creating your business website.

The overall layout or design of the website

website designHow does the website look like when it is first opened? Is it cluttered or there is a lot of white space? Is it easy to navigate? How is the positioning of icons and buttons? Which color themes and fonts have been used? Is the website mobile-friendly? These are just a few questions you should ask yourself when choosing a design for your business website.

The bottom line is that the website should be one that customers will be excited to use. Therefore, where possible, ensure that there is no needless navigation on the website. Make each call-to-action strong and prioritize your pages. Use large and clear headlines. Overall, adopt a responsive design that will keep visitors glued to their screens.

Consider the content

On top of the design of a website, content is king when it comes to creating your business website. A well-designed website without attractive, user-generated content is as good as dead. For this reason, create evergreen content that will create a bee-hive of activities on your website. Categorize the content into very important and important information. The content that is considered very important to the visitors should be kept above the fold with the important content below it. Remember that visitors to your website will not always have all the time in the world to scroll down and read everything that is on a certain page. Also, as you design how to place your content on the site, don’t forget the details of your business such as hours of operation, physical location, and contact details. They should all be very visible.

Consider search engine optimization

Great content on your website is not enough. The content should also be friendly to the search engines. Search engine optimization determines how fast people can locate your website’s URL from search engines. Being a business website, it needs to attract people to it like moths to flames. This means that its content should be SEO friendly. In general, you should ensure that your website is one that search engines will be glad to show.

A clear flow of information and activities

Content aside, your business website should outline the flow of activities from the beginning of an activity to the end. For instance, a customer placing an order for a certain product on the website should be led from one prompt to the other until the process is completed. When it is completed successfully, there should be an informative closure statement to confirm the status of the order.web development

The frequency of site audits

Finally, once your website is up and running, you still have to perform regular checks to ensure that it remains bug-free and loads fast. Consider the broken links and dead pages, and provide solutions. Web design techniques also change by the day, and you want to keep abreast of these changes. For this reason, you need to decide how frequently you will be doing site audits to ensure that the site serves the intended purposes all the time.