Reasons Why Instagram is Great for Marketing

For a very long time, numerous online users claim that Instagram is a great platform for marketing one’s business. So, how can you be sure Instagram is beneficial for your brand? Instagram (IG) is undeniably among the most important social media platforms in existence. A variety of users keep their focus on how to get more Instagram followers while some are purely content lovers who don’t mind about their followers count.

I positively say that any brand or influencers not using IG as a marketing platform is missing out on a lot. Whether you handle the social account of a large company, a start-up firm, or a personal brand, using Instagram in your campaign is necessary if you aim to reach a broader audience.

Here are some tips on why Instagram is good for business.

Instagram is Based on Storytelling

The majority of online users are fans of stories. Storytelling is basically part of our nature as humans. And from the business side, great storytelling skills will help build an emotional link with your followers.

Posting and sharing visual content is one of the effective means of informing your followers what your brand is all about. You can easily build a relationship with clients and even find potential ambassadors for your brand. Take advantage of Instagram’s platform to encourage an emotional acknowledgment to your business.

Visual Content is Key to Your Marketing Plan

Images are the most-involving content on the internet. The visual posts alone produce 650% more engagements than texts. This fact makes Instagram a suitable platform to communicate with your clients and keep them coming for more. Utilizing IG to experiment with what works well with your crowd visually, will assist in developing your brand awareness campaign.

You can also include the visuals you post on Instagram to your alternative social media profiles, email newsletters, and blogs. One trick you can use to keep your Instagram feed neat and attractive is by sticking to a consistent style and color theme.

Instagram Offers the Platform to Reach a Larger Audience

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Instagram has more than 700 million users on its platforms. IG offers firms a large potential audience. When using IG, hashtags are among the key to getting your work out to the public and in front of a suitable audience. Make sure that you use the correct hashtags which your potential audience seeks.
You can as well set up target advertisements to get more potential clients. However, the ad feature will cost you. An Instagram ad is only recommended if you are willing to invest your time and money.

Perfect Place to Interact with the Community

Compared to all other social media platforms, Instagram has the most significant normal engagement rate. It also features a higher business engagement rate, proving that the audience on IG is more receiving towards branded content compared to other social channels.

One right way to get started with building engagement is by following accounts that talk about your products, your brand and engage in your posts. Keep in mind that interacting with your clients isn’t about posting videos and pictures of your commodities; you have to make the effort of actual communication.

There you have it; four simple reasons why you need to include Instagram in your marketing strategy.

How to Select the Best Marketing Agency for Your Business

Technology brought us the internet. It is now possible to connect to millions of people from different parts of the world from the comfort of your office or home. Businesses have taken this feature of the internet for their advantage. Almost all companies are carrying out their marketing campaigns online. More to that, they have online stores. This means that their products can reach people from all over the world. A social media campaign is said to be successful if it goes viral. Small and large businesses cannot ignore the effect of technology on their business.

With that said, it has now become a must for every business to hire a social media manager or outsource the services from digital marketing agencies. If you are in search of a marketing agency, this article will discuss some factors to look at in the selection of an agency. Read on.

Culture

Some people think that as long as the company is offering what they need, then there is no need to look at their culture. But this should not be the case. Set up a meeting with the representative of the company and have a small talk about their services. Ask questions about their past, clients, achievements and anything else of importance to you. By the end of the discussion, you should have an idea of the company’s culture. Hire a company whose culture blends with yours.

Staff

If you have had disappointments with a marketing agency, it could be because they promised what they could not deliver. The junior staff who will be doing your work must be experienced and qualified to achieve results. Ask to meet the person who will be handling your work. Engaging with the staff who will be dealing with your account enables you to create a relationship and that way better results.

Business Strengths

Let no one lie to you that you can find everything in one agency. They all have their weaknesses. However, concentrate on their strengths and see which areas they perform best in. Some agencies reach specific clients better than others so you must be careful in your selection.

Trust

Trust is critical in every business transaction. Digital marketing is changing day in day out. Therefore, you should choose a company which updates you on the latest changes and that which listens to your ideas. A trustworthy agency must give you the confidence to trust their work.

Essentials When Optimizing Your Site for Search Engines

Having a website and making it visible online are two different things. While it is easy to have a website up and running, making it visible online is not always easy, considering that there are other 1.3 billion websites to compete with. There are several ways of creating a search engine optimized (SEO) website. Here are a few essentials when optimizing your site for search engines.

Putting the goals of the business first

All SEO projects should be tied to the goals and objectives of the business site. Gone are the days when the daily activities of SEO experts would only involve looking for what is missing or broken on the site and fixing it. Nowadays, SEO experts should consider the goals and objectives of the business then come up with SEO projects that will help the business achieve these goals and objectives. These projects should be implemented in order of importance to the business. Evaluate the impact of each of these projects once they are all implemented and come up with another list of projects and repeat the process.

Creating evergreen content

We all know that content is king when it comes to SEO. To ensure that your website is SEO friendly, you need to create timeless user-generated content around the keywords that you want to rank for. Endeavor to create content that search engines will always like to index and display. At the center of your content creation process is your target audience. Examine the most common search terms in your line of business by your target audience. Of these search terms, come up with a list of keywords and phrases that you want to rank for and create organic content around these keywords. You may also want to group your target audience into categories and create content that targets each category. As you create keyword-based content, remember that search engines don’t love keyword stuffing. Avoid it at all times.

Learning from the competition

In the SEO world, you are allowed to steal your competitor tactics. In fact, you are allowed to ‘steal’ followers from your competitor’s websites, as long as you stick to the standards of practice. You should, therefore, see what your rivals are doing and whether or not it is working for them. Copy what is working and improve what doesn’t seem to work for them. For instance, consider the keywords they are ranking for and modify them to suit your specific business needs then create great content around them.

Keeping abreast of the modern SEO trends

The SEO algorithm changes by the day. What worked yesterday may not work today. For instance, we now have voice search from text search. A good SEO expert should determine what this change means to SEO ranks in good time. We have also witnessed search engines providing instant answers to customer queries. This deprives websites of valuable traffic, since the customers may not see the need to visit the websites in question. In general, an SEO expert should remain up-to-the-minute with the changing trends in the SEO world.

Things to Consider When Creating Your Business Website

A business website is an online business card. It should, therefore, be both functional and attractive to the eyes. Just like a business card, there is a lot that goes into a good website. There are several rules to follow. Here are a few things to consider when creating your business website.

The overall layout or design of the website

website designHow does the website look like when it is first opened? Is it cluttered or there is a lot of white space? Is it easy to navigate? How is the positioning of icons and buttons? Which color themes and fonts have been used? Is the website mobile-friendly? These are just a few questions you should ask yourself when choosing a design for your business website.

The bottom line is that the website should be one that customers will be excited to use. Therefore, where possible, ensure that there is no needless navigation on the website. Make each call-to-action strong and prioritize your pages. Use large and clear headlines. Overall, adopt a responsive design that will keep visitors glued to their screens.

Consider the content

On top of the design of a website, content is king when it comes to creating your business website. A well-designed website without attractive, user-generated content is as good as dead. For this reason, create evergreen content that will create a bee-hive of activities on your website. Categorize the content into very important and important information. The content that is considered very important to the visitors should be kept above the fold with the important content below it. Remember that visitors to your website will not always have all the time in the world to scroll down and read everything that is on a certain page. Also, as you design how to place your content on the site, don’t forget the details of your business such as hours of operation, physical location, and contact details. They should all be very visible.

Consider search engine optimization

Great content on your website is not enough. The content should also be friendly to the search engines. Search engine optimization determines how fast people can locate your website’s URL from search engines. Being a business website, it needs to attract people to it like moths to flames. This means that its content should be SEO friendly. In general, you should ensure that your website is one that search engines will be glad to show.

A clear flow of information and activities

Content aside, your business website should outline the flow of activities from the beginning of an activity to the end. For instance, a customer placing an order for a certain product on the website should be led from one prompt to the other until the process is completed. When it is completed successfully, there should be an informative closure statement to confirm the status of the order.web development

The frequency of site audits

Finally, once your website is up and running, you still have to perform regular checks to ensure that it remains bug-free and loads fast. Consider the broken links and dead pages, and provide solutions. Web design techniques also change by the day, and you want to keep abreast of these changes. For this reason, you need to decide how frequently you will be doing site audits to ensure that the site serves the intended purposes all the time.