A website is often the first impression people get of your business. If it’s not SEO optimized, you will be missing out on a huge opportunity to increase visibility and generate more leads for your business. SEO (search engine optimization) is the process of optimizing your website for search engines like Google, Yahoo!, Bing, etc., so that they rank higher in their search results pages. Graphic designers often have a lot of SEO work, but they may not know the best way to optimize their website for search engine results pages (SERPs). These SEO tips will help you ensure that your site is set up correctly and can rank on SERPS – which means more traffic and revenue!
Focus on the Simplicity
The first thing that every graphic designer should do is to focus on simplicity. It means that SEO is not something that you should overcomplicate. Make it as simple as possible. The simpler your site and its content are, the easier it will be for search engines to crawl through them and find relevant keywords within them. Moreover, you can make your website easier to navigate and bring more conversions with a simple design. You should also avoid using Flash for SEO purposes, and search engines can’t crawl it. Even if it could work, the crawlers won’t understand what you’re saying – so don’t waste your time on this!
Build a Website With Mobile-Friendly Visual
Around 70% of people who access the Internet use their mobile devices rather than laptops or PCs. That’s why if you want to get more people to visit your website, you need to set up your website to be more mobile-friendly. It’s straightforward to do so by using visual elements easy for people on smartphones to access. You can adjust the screen width and height by adding a meta tag to your HTML. You can also add a responsive design to adjust automatically based on the screen width and size of the device being used.
Optimize Readable Structure
One thing that you should keep in mind is to optimize the website’s readable structure. The website’s readable structure is the order in which it reads. Most SEO experts agree that you should keep your website’s readable structure as simple as possible. The simplest way to make a webpage more SEO-friendly is by using short paragraphs, bullet points for lists, and easy-to-understand language with few technical terms used throughout the page’s text. There are three types of readable structures. Those are the Z pattern, the Zig Zag pattern, and the F pattern. These patterns work the best to increase your conversion rate.
Insert Eye-Catching Visuals
It would help if you also made the website visually pleasing for your visitors to enjoy the website. Users prefer to look at attractive images and videos rather than reading text blocks. One SEO tip for graphic designers is to think about the type of visuals you can add or use on your website. If possible, you should also include keywords in the image file names while uploading them onto a media library like Flickr. This way, it will be easier for you to optimize SEO for your images.
Create a Good Favicon
The last thing that you need to know is you should create a good favicon. Favicons are the tiny icons in your browser’s address bar when you go to a website. They should be 16×16, 32×32, or 48×48 pixels, depending on the size of your website design. There are tools available online where you can create favicons for free – Favicon Generator and GIMP. Create the best favicon, and people will never forget that this icon is always about your website or company.
These are the top SEO tips for graphic designers to keep in mind. Be wise and use these guidelines to help you improve your site’s performance on search engines, which will increase traffic and boost sales potential. Have any of these strategies helped you? Tell us about your opinion down here in the comment.
