A business website is an online business card. It should, therefore, be both functional and attractive to the eyes. Just like a business card, there is a lot that goes into a good website. There are several rules to follow. Here are a few things to consider when creating your business website.
The overall layout or design of the website
How does the website look like when it is first opened? Is it cluttered or there is a lot of white space? Is it easy to navigate? How is the positioning of icons and buttons? Which color themes and fonts have been used? Is the website mobile-friendly? These are just a few questions you should ask yourself when choosing a design for your business website.
The bottom line is that the website should be one that customers will be excited to use. Therefore, where possible, ensure that there is no needless navigation on the website. Make each call-to-action strong and prioritize your pages. Use large and clear headlines. Overall, adopt a responsive design that will keep visitors glued to their screens.
Consider the content
On top of the design of a website, content is king when it comes to creating your business website. A well-designed website without attractive, user-generated content is as good as dead. For this reason, create evergreen content that will create a bee-hive of activities on your website. Categorize the content into very important and important information. The content that is considered very important to the visitors should be kept above the fold with the important content below it. Remember that visitors to your website will not always have all the time in the world to scroll down and read everything that is on a certain page. Also, as you design how to place your content on the site, don’t forget the details of your business such as hours of operation, physical location, and contact details. They should all be very visible.
Consider search engine optimization
Great content on your website is not enough. The content should also be friendly to the search engines. Search engine optimization determines how fast people can locate your website’s URL from search engines. Being a business website, it needs to attract people to it like moths to flames. This means that its content should be SEO friendly. In general, you should ensure that your website is one that search engines will be glad to show.
A clear flow of information and activities
Content aside, your business website should outline the flow of activities from the beginning of an activity to the end. For instance, a customer placing an order for a certain product on the website should be led from one prompt to the other until the process is completed. When it is completed successfully, there should be an informative closure statement to confirm the status of the order.
The frequency of site audits
Finally, once your website is up and running, you still have to perform regular checks to ensure that it remains bug-free and loads fast. Consider the broken links and dead pages, and provide solutions. Web design techniques also change by the day, and you want to keep abreast of these changes. For this reason, you need to decide how frequently you will be doing site audits to ensure that the site serves the intended purposes all the time.
