Korea is a country that is well-known for its delicious food and beverages. In fact, the Korean F&B sector is one of the most competitive in the world. This is due, in part, to the unique marketing strategies that Koreans use to promote their products. How about we take a look at some of these strategies and see what we can learn from them?
Capitalizing on Social Media
Social media is huge in Korea because their culture revolves around beauty, entertainment, and art. So, it makes sense that a lot of Korean businesses would use social media platforms like Instagram and YouTube to promote their food and beverages.
After all, what better way to show off your products than by using beautiful photos and videos?
One of the most popular Korean F&B brands on social media is Café Bora. They have over 200,000 followers on Instagram, and their photos are absolutely stunning. If you’re looking for some food inspiration, make sure to check them out!
Creating Unique Packaging
Korean businesses also put a lot of effort into creating unique and eye-catching packaging for their products. This is because they know that people are more likely to buy a product if it looks good.
One great example of this is the Korean instant coffee brand Café Jiyugaoka. Their packaging is very sleek and modern, and it stands out from other instant coffee brands.
Using Cute Characters
Another popular marketing strategy that Korean businesses use is using cute characters to represent their products. This is especially effective for businesses that sell children’s products or snacks.
For example, the Korean snack brand Paldo has a very popular character named “Paldo Gangnam Style”. This character is not only cute but also very stylish, which helps to appeal to a wide range of people.
Hiring Influencers
Koreans love hearing about new products from people that they trust. This is why many Korean businesses hire social media influencers to promote their products.
For example, the famous Korean yogurt brand Sulbing hired the well-known Korean actor Park Bo Gum to be their ambassador. This helped to increase brand awareness and sales significantly.
Giving Endorsements
The last marketing strategy that we’ll be looking at is giving endorsements. This is a widespread practice in Korea, and it’s often done by celebrities or well-known public figures.
Endorsements can be a great way to increase brand awareness and sales. For example, the Korean actress Kim Tae Hee’s endorsements for the popular Korean skincare brand Laneige helped to increase sales by 20%.
These are just a few of Korean businesses’ unique marketing strategies to promote their food and beverages. By using these strategies, you can make your products more visible and appealing to potential customers. So, what are you waiting for? Start implementing these strategies today.
